Episode 45 • Innovation in Action: Empowering West Texas Entrepreneurs with Taysha Williams
In this inspiring episode of Conservation Stories, host Tillery Timmons-Sims sits down with Taysha Williams, Managing Director of the Texas Tech Innovation Hub, to explore how the Hub is fueling innovation and entrepreneurship in West Texas. Taysha shares her unique journey from nonprofit work to leading a powerhouse of startup development, and how her passion for community building translates into helping founders turn ideas into successful companies.
The conversation dives into the Hub’s three-stage model—ideation, commercialization, and acceleration—where aspiring entrepreneurs receive mentorship, funding, and hands-on support to develop their innovations. From biotech startups to viral e-commerce products and social ventures, Taysha highlights the diversity and creativity flourishing at the Hub.
They also discuss the critical role of keeping talent local, bridging gaps between urban and rural communities, and encouraging students and farmers alike to embrace an entrepreneurial mindset. With real stories of success, like Braxley Bands and Hyper Innovations, this episode is a powerful reminder of how innovation can grow anywhere—especially when rooted in community, mentorship, and bold thinking.
Whether you’re a farmer with an idea, a student innovator, or someone passionate about growing your local economy, this episode will leave you inspired to take the next step.
More About Our Guest:
Taysha Williams, Managing Director, Texas Tech Innovation Hub
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Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.
Upcoming Episodes Include:
• Shane Walker - Director of the Water and Environment Research Center ad Texas Produced Water Consortium
• Todd Baughman - Center Director - Texas A&M AgriLife
• Damian Mason - Host of Podcast: The Business of Agriculture
